As a community owner, you know the value of monetizing your audience on Slack and Discord. These dynamic platforms have a lot to offer and organizations and creators across industries can leverage them to unlock their full potential as hosts for their premium chat community. Whether you’re a non-profit organization, expert community, podcaster, TikToker, YouTuber, or any other content creator, LaunchPass empowers you to create premium content for your community and monetize your online following.

Keep reading to discover five effective strategies to help you turn your existing premium online community members into brand advocates, driving referrals and growing your membership base.

1. Deliver Exceptional Value:

The first and most crucial step to turning your members into advocates is to consistently provide exceptional value. Offer exclusive content, insights, and resources that are highly valuable and unavailable elsewhere. When your members feel that they are receiving exceptional value for their premium membership, not only will they be likelier to stay with you in the long term, they will naturally become more inclined to recommend your community to their friends and colleagues. Aim to exceed their expectations and regularly engage with them to understand their needs better.

2. Foster a Sense of Community:

One of the main benefits of LaunchPass is the ability to create a thriving online community. Encourage interaction, collaboration, and meaningful discussions among your members. Actively participate in conversations, address their queries, and create opportunities for networking and collaboration. By fostering a strong sense of community, you not only enhance the overall experience for your members but also make them more likely to share their positive experiences with others.

3. Incentivize Referrals:

Offering incentives for referrals is an effective way to encourage your existing members to advocate for your premium service. Consider implementing a referral program where members earn rewards or discounts for every successful referral they bring in. This creates a win-win situation, as your members are motivated to promote your community while their friends receive a valuable discount or bonus for joining. Make it easy for members to share referral links or unique discount codes through various channels, such as email, social media, or within the community platform itself.

4. Highlight Testimonials and Success Stories:

Social proof is a powerful driver of advocacy. Showcase testimonials and success stories from your existing members who have benefited from your premium community. Highlight their achievements, insights gained, or connections made through your platform. These success stories act as compelling testimonials that resonate with potential new members, instilling trust and confidence in the value your community provides. You can feature these testimonials on your website, in newsletters, or through targeted social media campaigns.

5. Cultivate Member Engagement.

Active member engagement is crucial for building a strong community and fostering advocacy. Regularly organize live events, exclusive webinars, Q&A sessions, or AMAs (Ask Me Anything) with industry experts or influencers. Encourage your members to actively participate, share their thoughts, and contribute their expertise. By creating interactive and valuable experiences, you deepen member engagement, strengthen their loyalty, and increase the likelihood of them recommending your premium service to others.

If you’re looking to take your online community to the next level, check out what LaunchPass has to offer today!