By • 6 min read
Want to get a better pulse on what’s working and what’s not for your business? Google Analytics is a great place to start.
With the right set-up (which we’ll show you how to do, step-by-step), you can find out key information like where your traffic is coming from, how visitors are behaving, how many are becoming customers, and much more.
We’re going to focus on Google Analytics 4 (GA4) as opposed to Universal Analytics, since the latter is being sunsetted by Google in 2023.
This guide is going to show you
Before we dive in, here are some need-to-know definitions:
Google Analytics: a wildly popular analytics tool that lets you collect and understand key metrics for your website or app, like how many visits you get, what people are doing on your site, where they’re coming from, and more.
Conversion Tracking: Generally speaking, conversion tracking means understanding how many users are completing a desired action on your site or app that you deem important, like making a purchase. Conversion events can be set up within Google Analytics that will allow you to measure this, and in GA4, some of the work is done for you already (more on this below).
Note for LaunchPass Users: visit our full GA4 integration guide for important information on setting up GA4 for your signup pages.
Let’s get started.
Click on “Next”.
Click “Next”.
Click on “Create”. A few more steps and we’re almost there!
Google Analytics 4 lets you choose what platform you want to track data for. For our purposes, we’re going to focus on Web, though you can also create data streams for Android and iOS apps.
Let’s click on “Create Stream”.
While there are a few options for tagging, we’re going to focus on adding a new Global site tag to your site.
GA4, by default, tracks a number of events that you can set as conversions.
You should now be set up and collecting data! However, it’s a good idea to test things out to make sure everything is working as it should be.
The simple way to do this is to look at the Realtime report:
You should now see that a user (you) is on your site and your GA4 property is collecting data!
You can validate conversion tracking is working by completing the corresponding action on your website, for example, making a purchase. You will be able to see if these are being collected within the “Realtime” tab, in the “Conversions by Event name” section.
You’re all set! Hopefully you’ve found our guide to setting up Google Analytics 4 helpful. If you want to see how GA4 and LaunchPass can be used together to help build and grow a profitable paid chat community, check out this guide.
If you’re not yet a LaunchPass user and want to try it out, you can start your free trial here!
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